Tottenham Looking at Nike for New Kit Supplier
Tottenham’s success this term could grow even bigger once the new season begins with a Champions League spot, top four status and a new kit supplier on the way.
Money rules in football and one way to acquire a boatload of cash is to qualify for the Champions League. Another option is to secure a new and lucrative kit supplier. Sometimes these two go hand-in-hand and happen together. Something that Tottenham are familiar with.
On March 8, 2011 Tottenham had reached an agreement with American company, Under Armour, to replace their previous kit supplier, German-based Puma. The new kits officially debuted during the 2012-13 season. The deal was for five years and £50 million in total (£10 million-a-year) which is set to expire at the end of next season.
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The reason why Spurs were able to secure such a good deal back then was because they managed to secure a Champions League spot the season before. That, in turn, with being a top-four club enabled Tottenham to shop around for a lucrative kit supplier to embark on a new era of Spurs football.
Although it was short lived — playing in the Champions League — reaching the quarterfinals in their first year was an amazing feat in of itself. The money received from the Under Armour deal and qualifying for Europe’s elite club competition gave Tottenham plenty of money to spend on the team and stadium.
So what can the Lilywhites expect this time around now that the Daily Mail are reporting a multi-year deal worth £30 million with sportswear giants Nike before moving into their new stadium in 2018? Hopefully the same thing that occurred five years ago with Under Armour: money to improve the squad and funds for the stadium.
With Nike missing out on the likes of Arsenal (Puma) and Manchester United (Adidas) in recent seasons and not supplying a London-based club. It’s not surprising that both Nike and Tottenham are looking to strike a deal soon. In fact it would be ideal.
As Manchester City are the only Premier League club to be associated with Nike this season. What does their deal look like? It’s for six seasons, £15 million yearly and £90 million in total. The 11th most expensive kit supplier deal in football right now. Surely Spurs could get something like this or more.
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Because Tottenham are second in the Premier League, title-challengers, a strong bet to secure their second Champions League berth in club history, a new stadium on the way and boasting one of the best young teams in England with Mauricio Pochettino as their current manager.
Now is the perfect time for the club to capitalize with Nike as the new kit supplier once their new stadium opens up. And compete with the Premier League’s top five of Arsenal, Chelsea, Liverpool, Manchester City and Manchester United when it comes to championship glory and player transfers.
Assuming that a multi-year deal with Nike is similar to Tottenham’s current Under Armour deal, in terms of years only, then a five-year £30 million-a-year deal would equal £150 million in total. This should be more than enough and befitting of a young club being molded by Mauricio Pochettino.
With that kind of money and smart buying that they have done in three transfer windows with Pochettino and Paul Mitchell, Tottenham should be set when it comes to securing their targets now with the help and allure of Champions League football. As well as a manager who has shown how to get the best out of his players.
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But for now, this partnership between Nike and Tottenham hasn’t begun just yet. It’s merely in the negotiation stages. However with Under Armour’s deal set to expire at the end of next season, it’s good to look for a new kit supplier now as opposed to waiting.
Although, if Daniel Levy is a part of these talks, which is very likely as the chairman of the club, and he wants the best for his team now that Tottenham are on the rise, then this deal won’t be finalized anytime soon.
Because he might want to match, or come close to, Chelsea’s 10-year deal worth £300 million (£30 million-a-year) with Adidas. Which is the most expensive London-based kit supplier currently. If Tottenham can secure a lucrative offer like this, then Spurs will really be a top club and continue their rise going forward.