Everton fans will love expert's Tottenham Hotspur claim

With Everton entering a new era, financial expert believes they can secure a profitable deal, something Tottenham Hotspur have struggled to achieve.

As Everton gear up for a transformative period with new ownership and the upcoming move to their state-of-the-art stadium, financial expert Kieran Maguire believes the Toffees have an opportunity to achieve something that Tottenham have struggled to do.

The ability to secure a lucrative naming rights deal for their new ground could be a crucial factor in Everton’s plans.

Since the opening of the Tottenham Hotspur Stadium in 2019, Spurs chairman Daniel Levy has been actively seeking a high-profile sponsor to secure the naming rights.

No agreement has materialised despite negotiations with major brands like Google, FedEx, and Amazon. Tottenham’s decision to retain the stadium’s current name has actually bolstered their brand recognition on a global scale, turning their home ground into one of football’s most iconic venues.

For Everton, however, the situation is different. With American businessman Dan Friedkin set to take control of the club, the importance of a lucrative sponsorship deal for their new stadium can't be overstated.

Maguire, speaking to TBR Football, is confident that Everton can succeed where Tottenham have hesitated.

Everton fans will love expert's Tottenham Hotspur claim

He believes that a proactive approach could see the Merseyside club secure a significant partnership that benefits both the stadium and the club’s financial stability. Maguire said:

"Everton have a lot of positive attractions for a prospective sponsor. The new stadium brings a first-move advantage, and combining the stadium's naming rights with the front-of-shirt deal could be a game-changer."

"We've seen long-term deals at the Emirates, Etihad, and Amex Stadiums that have proven extremely valuable for those clubs."

Maguire noted that Tottenham’s careful approach might’ve cost them a fair bit of cash, pointing out how tricky it is to rebrand a stadium that's already so well-known without a sponsor.

He reckons that Everton could land a deal worth over £20 million a year, adding up to around £200 million over ten years.

Unlike Tottenham, who’ve built their stadium’s reputation without a naming sponsor, Everton are ready to seize this opportunity.