Tottenham Hotspur’s partnership with the NFL is turning out to be one of the smartest investments in English football. Aside from the glamour of American football, it’s about cold hard cash.
TBR Football reports that the NFL pays the Spurs approximately £2 million every time they use Tottenham Hotspur Stadium. This was part of a 10-year contract which was originally signed before the opening of the new stadium. Then extended in 2023, it ensures that the relationship will continue for at least another 7 years until 2030.
This agreement also means that Tottenham is not just renting their stadium from the NFL, but makes it the NFL’s official home in the UK. The league provided nearly £10 million of funding for the stadium’s development to ensure it was up to standard for their needs, which ultimately consisted of everything from locker rooms to a retractable pitch to fit in with sports taking the place of each other the same weekend.
Catering cash and stadium profits
The £2 million fee is only the beginning. Tottenham receives all catering and hospitality proceeds from each NFL game - food, drinks, merchandise, VIP experiences, etc.
With more than 62,000 fans in attendance, many paying top prices, those sales can quickly add up. Reports indicate the club’s net profit runs into seven figures per game after covering operating expenses.
Hosting NFL games has become a huge part of Tottenham’s business model. The club made around £55 million from non-football events in the 2023–24 season, mainly concerts, boxing nights, and NFL games.
They also received approval from the local council to host up to 30 major events a year, instead of the 16 that were good to. That revenue is only going one way, up.
The last NFL game at the Tottenham Hotspur Stadium was played on October 5, 2025, when the Minnesota Vikings held off the Cleveland Browns 21–17 in front of over 62,000 fans. The next game will be played on October 12, 2025, between the New York Jets and the Denver Broncos.
These two games are a week apart, more evidence of the increasing significance Tottenham holds for the NFL in the UK, and also how important this partnership has become for the club.
It’s clear and logical why the Spurs are keen to welcome the NFL. With guaranteed financials, big spending American football fans and control of all catering income generated during every London Game at Tottenham Hotspur Stadium is a financial touchdown.