The Tottenham Hotspur Stadium is hosting NFL games every year as part of the league's continued efforts to branch out in international markets. These London games have become a mainstay of the NFL in the 2020s, with the most recent matchup between the Cleveland Browns and Minnesota Vikings captivating fans in attendance.
Tottenham have largely been seen as the smallest of the Big Six clubs despite playing in London and having arguably the most diehard fanbase within the United Kingdom, and that's largely been because they haven't attracted the level of, cough, bandwagon attention abroad because of Daniel Levy's focus on financial sustainability over actually winning things.
But as the Premier League continues to grow disproportionally to the other European footballing leagues, Tottenham's stock is only growing. They've had success picking up fans abroad, too, with global superstars like Son Heung-min and Harry Kane, and now with Levy out the door and more of a focus on winning and spending, there will be more names like Mohammed Kudus and Xavi Simons who will attract further fans to Spurs.
There are other signs the brand is growing, and the new stadium's hosting NFL games could yield bigger benefits for Tottenham. Sky Sports NFL analyst and former elite NFL defensive tackle Ndamukong Suh recently predicted that within the next five years, Tottenham Hotspur Stadium will host a Super Bowl.
Tottenham are growing commercially
With other big brands in the United States hosting bigger and bigger events abroad, including WWE sending WrestleMania to Saudi Arabia, it only makes sense for the NFL to boldly go forth and give their biggest game of the season to one of the biggest cities in the world, London, at a stadium far more modern and extravagant than most - if not all - in the United States.
The Super Bowl isn't seen by as many people as the Champions League Final, for example, but the NFL's biggest game of the year is an even bigger attraction. Given that the NFL makes more money than even the Premier League, the commercial aspect of the Super Bowl, including the half-time show, honestly makes it a bigger event.
So if Tottenham can continue to build their relationship with the NFL and obtain that Super Bowl soon, that will only mean even more money in the pockets of the club, potentially more fans, and a bigger spotlight. It goes to show how massive Tottenham are, and even though the average fan in America doesn't talk about them as much as the other Big Six clubs, that will likely start changing as the decade proceeds.