Tottenham Hotspur and Amazon up to more than “All or Nothing”

Tottenham Hotspur and Amazon have reportedly leveraged their relationship from ‘All or Nothing’ to launch a Spurs store within the retail giant.

Eben Novy-Williams of Sportico is reporting that when the latest installment of “All or Nothing: Tottenham Hotspur” drops on August 31 on Amazon Prime, covering the 2019-20 season for Tottenham, so too will a new retail store dedicated to Spurs.

The report notes this is a first of its kind deal for Amazon, where they are allowing a sports franchise, Tottenham Hotspur, to build its brand within the walls of the Amazon shopping experience.

This news is big on a few fronts. First, the increased exposure is good for the club and for the fans as more market options should eventually drive down some prices. Additionally, the options for purchasing authentic Spurs apparel are quite limited and frankly, the Amazon selection to date is disappointing.

More importantly for the club might be the additional revenue stream that comes from the expanded online sales. With the return of fans to the seats of Tottenham Hotspur Stadium still unknown, finding alternative ways to increase revenue generation is important for the vitality of the club.

Of course, as a fan, this logically leads many of us to think that the next step in the growing Amazon/Spurs partnership would be the naming rights to Tottenham Hotspur Stadium, if not the eventual sale of the club to Bezos himself.

While these last two points are pure speculation, one could easily begin to connect the dots from the docuseries, to the retail store, and on to the naming rights. While the sale to Bezos might be a bridge too far, there is no denying the clear and positive relationship between Tottenham and Amazon.

While generally positive news, all this does come at a bit at the cost of some of our privacy as Amazon continues to spread its algorithm into every part of human life.

This does add to the positives and reasons to watch “All or Nothing”. Clearly, Amazon would not be doing this if they did not believe it was good business. For the company, the opportunity to tie their streaming service more directly to online retail sales has to be one of the behemoth’s dreams. I for one am excited for both the docuseries and the store.

As for the name of the stadium, I guess that is still for later.