What the new Nike kit deal means for Tottenham

Spurs have officially stepped into the big time, particularly when it comes to their brand-spanking new Nike kits. 

The multi-year agreement is worth about £25 million per year according to numerous sources. Spurs join Chelsea as the two London teams in cohort with one of the world’s biggest retail and sports brand.

It marks a new age for Spurs, with the move to their new state-of-the art stadium also on the horizon. Exciting times for Tottenham, who are the best-performing Premier League team over the course of the last two seasons.

Spurs Daniel Levy is thrilled with the Nike agreement: Both quotes come from Nike’s official announcement.

“We are delighted to be partnering with Nike, one of the world’s leading brands. Nike is committed to partnering with us both at home, at a time when our new stadium scheme is the catalyst for the regeneration of Tottenham, and globally, with our growing fan base mirrored by Nike’s worldwide reach.”

“We are excited to partner with Tottenham Hotspur Football Club, a club with a proud heritage, strong identity and exciting future,” said Trevor Edwards, President of the NIKE Brand. “The partnership allows Nike Football to accelerate our focus on London, connect deeply with an incredibly passionate global fan base, and drive ongoing growth across the world.”

The new Nike kit

As you’d expect with such a gargantuan announcement, the new kits have also been released. There are two variations of the kit release on Twitter, one from @SpursOfficial, the other coming from @BeardedGenius, whose simple, yet effective adaptation is, well, ingenious.

Who doesn’t love a timeless Top Gun melody?

Nike Aeroswift kit technology

The kit is made from Nike’s most advanced technology, called Nike Aeroswift. The new technology mitigates and lessens the frequency of clinging shirts, while enhances the fit for the players in motion. Ventilation stripes down the sides of the kit expand dynamically when the players move, exemplifying how technologically superior it is.

Tottenham will don the new kit for the first time on July 22, when Spurs play an International Champions Cup match in Orlando against Paris St. Germain.

Whether or not these fancy new kits will facilitate an improvement in Spurs on-field play is yet to be seen.

The kits are flash, look slick and should instil a modicum of added confidence and incentive. But let’s be honest, they’re, at the end of the day, just streamlined uniforms, devoid of any tangible performance-enhancing power.

But by the look – and sound – of the Top Gun version of their kit release Twitter video, it’s just a matter of time before Tottenham usurp Chelsea as the Premier League top guns. And now they’ll also look the part.